Wine is heavy. By the laws of physics, not more so than any other beverage, but since it’s best stored in glass bottles and since many of the world’s wine regions are far away, the environmental footprint created by shipping heavy cases of wine thousands of miles is often unappealing – and unnecessary. Especially since we have our own fantastic wine region within an area surrounding Toronto known as the Greenbelt.
The Greenbelt is a designated and protected area 1.8 million acres in southern Ontario that includes our prime agricultural land, and includes approximately 7400 farms. 90% of Ontario’s 500 grape growers are located in the Greenbelt so it makes sense that those growers, along with the LCBO and the Vintner’s Quality Alliance, would want to spread the word and let customers know that their wine is locally grown.
While Ontario Greenbelt VQA wines are available at the LCBO year round, until August 16th, customers will be able to find these local wines more easily. All Greenbelt wines will sport a bright green hangtag, identifying them as being made from 100% local grapes, and allowing customers to more easily make the choice to support local farmers and vintners.
With Greenbelt wineries offering reds, whites and even icewines, this promotion has something for everyone. Plus it allows customers to cut down on their carbon footprint by eschewing imported products, support the local economy and maybe find a new favourite among the many great wines the Greenbelt has to offer.