Sheryl Kirby

Food, Life and the World at Large

Archive for April, 2009

Gather Round the Table

I haven’t met anyone who isn’t just a little bit sceptical of the communal dining trend, except perhaps restaurateurs who have added a communal table in the hopes of using it for either large groups or stragglers. For most of us, our inclination when going out to eat is to dine and talk with the people we came with. Strangers can be, well… strange, and dining with people we don’t know – people who might have odd table manners, or smell funny, or natter on and on about some topic we have no interest in – can make an otherwise lovely evening turn out to be a bust.

Communal dining isn’t a new idea, though, it’s as old as the discovery of fire when prehistoric man gathered round a single heat source to cook  food. Even without the restaurant trend, it exists today in the form of dinner parties, bed and breakfasts,wedding banquets and office lunches. We eat together to celebrate an occasion, to get to know one another, to strengthen bonds. And often we find ourselves eating with people who start out as strangers but who are friends, or at least acquaintances, by the time dessert is cleared.

Despite being a curmudgeon and a bit of a misanthrope, I find myself at a communal table at least once a month, often more. Most of the time, the dinners I attend are comprised of other food writers; colleagues who have been invited to cover the event or a specific product. But I’ve also been to plenty of dinners that are purely social, because I am interested in the food, or the experience.

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Innoculation – or, How Food Bloggers Can and Should Arm Themselves Against Viral Marketers

If you’ve never received one, then consider yourself lucky. If you’re a recipe blogger, you might never know the greasy, depressing feeling of opening up your email inbox to be assaulted with fake flattery and a patronizing cut and paste formula-based invitation. But eventually, because that’s their whole premise, the viral marketing companies will get to most of us, luring innocent food bloggers with flattery and booze, hoping you’ll sell your soul for a party and a gift bag, or some free samples.

While not a new phenomenon, in the age of the internet, viral marketing has become more and more pervasive. The original viral marketers used kids to inadvertently sell their products – put a pair of (free) fancy sneakers on the feet of the most popular kid in the school and watch as his classmates flocked to the store to buy the same gear. It works for clothes, technology (“hey, cool phone!”) and even vehicles – Torontonians should wonder any time they see a shiny new scooter parked on a sidewalk in front of a hip club or restaurant.

At its heart, viral marketing is about manipulation. This website outlines the six simple principles of viral marketing

  1. Gives away products or services
  2. Provides for effortless transfer to others
  3. Scales easily from small to very large
  4. Exploits common motivations and behaviors
  5. Utilizes existing communication networks
  6. Takes advantage of others’ resources

From the standpoint of the food blogger, it is important to be aware of these principles if you regularly receive offers of free products or invitations to promotional events.

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Mango Season

In our supermarket society, we sort of take for granted that all produce will be accessible at all times. And while the idea of seasonality is becoming more prevalent for locally-grown foods, we tend to not think of things like oranges, pineapples or mangoes as having a season, when in fact, they do.

For a brief period of about 6 weeks from the beginning of April to mid-May, Alphonso (aka. Alphanso) mangoes are in season in India.

The only place in Toronto to get them is Little India, where a number of the small grocery stores carry them. Available in boxes of either 6 or a dozen, Alphonso mangoes are not cheap. We paid $23.99 for a box of 12. They’re also smaller than the average mango, but what they lack in size, they make up for in flavour.

Even unpeeled, the bowl of mangoes fills my kitchen with their scent. Cut open they smell both floral and spicy at the same time. It is said that once you eat an Alphonso mango, you’ll never go back to those hard stringy yellow ones. Sometimes an Atulfo (the Mexican variety) will suffice – again if they’re in season, which is only a few weeks before the Alphonsos come to town – but nothing compares to the flavour of these luscious mangos flown in from India.

Yes, I know, they’ve got a scary food miles number. I don’t care – I eat them once a year, and forsake mangoes for the rest of the year. (Actually, I just found canned Alphonso mangos at my supermarket. Once the fresh ones are done we’ll crack open the can and see if they compare.)

The only problem with Alphonso mangoes is that they don’t have a very long shelf life. Which means we’ve been eating the things at every meal to use them up before they go bad. For breakfast yesterday, I sliced them and served them on top of coconut rice pudding. Today we ate them with oatmeal.

There’s only a few left. Fingers crossed the canned ones are just as good as fresh so I can have Alphonsos year-round.

Happ McAnniversary to Me

It’s my 20 year McAnniversary this month. April of 1989 was the last time I ate anything from McDonald’s. I don’t remember the exact date because it wasn’t really a marker at the time. My boyfriend and I had been to the Toronto Zoo where we visited the Americans pavilion. There were huge info walls explaining that the Amazon rain forest was disappearing as more and more land was cleared to make space for cattle farms – to raise beef for US and Canadian burger chains. At the time, McDonald’s was the only food available to purchase at the Toronto Zoo (how’s that for irony?) and I made the decision then and there to never eat at McD’s again.

The task has been a surprisingly easy one. Living in downtown Toronto, I have plenty of other options and am still boggled at how people can choose McD’s over a block full of great ethnic restaurants. There has been some pressure over the years, with many people not understanding or respecting my decision, but I’ve managed to stick to my promise to myself.

In those 20 years, I’ve been inside a McDonald’s exactly four times. Twice on road trips in the early 90s along highway 401 when I needed to use the washroom, back when the rest stops consisted of a service station and a fast food restaurant. I won’t eat their food, but I will pee in their toilets, thank you very much. Rest stops are now more like tiny malls with a donut shop and a magazine/variety store as well as the restaurant and gas station, so I no longer have to go inside the McDonald’s to pee, and can usually find a candy bar or something to eat if I’ve not bothered to pack a snack. The other times were to drop off toys for a holiday toy drive and once when I was meeting someone at Dundas subway station, which has its own McD’s outlet.

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