Dear PR people,
Please, I am on my knees begging to you – stop using the phrase “reaching out to you” in emails where you really just mean “contacting you”.
I don’t know who started this trend, but it’s pretentious and, well, really fucking creepy.
Seriously. Reaching out has two connotations. We “reach out” to offer assistance to those in need. I’m not in need, you’re just sending me a press release.
The other connotation of “reaching out” is of a dirty old man trying to cop a feel. I get emails now that include the term “reaching out” and I picture the perfectly manicured claw of the PR person in question, coming at me as if to grab my tits.
Trust me when I tell you that this is NOT the image of yourselves that you want me to have.
Stop reaching at me! Just contact me. I promise that you’ll get a much nicer response. Because the next person that “reaches” at me is getting a smack.