
At first, we weren’t sure we had read it right. Scrolling across the screen on the 24-hour news channel was information about a Sweets Expo at the Toronto Convention Centre. It took some investigating to finally find the website: http://www.sweetsexpo.ca. No, Beavis and Butthead, not “sweet sex po”, get your minds out of the gutter. Sweets Expo, aka, a room full of candy.
Bright and early, there we were, headed into the convention centre, the smell of sugar surrounding us. However, had it not been for two things, the Sweets Expo would have left a rather sour taste in my mouth.
First of all, it hadn’t been especially well-promoted, as far as we could tell. That fast-moving news scroll was the only mention we had seen of the thing, and judging by the turnout, not many other people knew about it either. And apparently, the same amount of effort that went into promotion went into attracting exhibitors. It was considerably smaller than we expected, and with a couple of exceptions the calibre of product wasn’t that great. None of the many Toronto area chocolatiers were present; Stubbs, Soma and JS BonBon were not to be found. There were also none of the chain, or indie, candy stores – no Sugar Mountain, Tutti Frutti, Nutty Chocolatier or Candy Island. Also, no big brand names – no Nestle, no Cadbury.
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