How much media clutter do you experience each day? A few months back, that old guesstimate that we each see around 5000 pieces of advertising each day was revised to be around 300, which makes more sense but is still way too much. Turns out our brains only absorb about half of that… but what if you could make your life almost “media clutter” free?
As a curmudgeonly introvert, I don’t want to see ads, especially for stuff I have no interest in. I don’t want to deal with flyers, catalogues or emails with suggestions of stuff I might like. I know what I like, thanks, and can usually use the old Googlebox to find it for myself.
Eradicating media clutter not only has environmental benefits, but with so much less “noise” coming in, it allows for a more tranquil life.
Working from home, the only time I now encounter advertising I have not intentionally sought out is when I’m on the street (billboards, bus shelters) or when I ride transit. I love, love, love not being inundated with ads for crap I don’t want or need. Here’s how I did it…