I’m still sorting out my thoughts about the Advanced Style documentary I saw on Saturday as part of the Hot Docs festival. Based on the incredibly successful blog and book by photographer Ari Seth Cohen, the film introduces us to a number of Cohen’s regular muses/models; a collection of stylish, creative women who have stood their ground in the face of society’s patronizing attitudes towards older people, and have refused to go to a quiet, beige place and crochet doilies.
Each of the women has their own style and their own story, but nothing feels especially in-depth. I learned more about each of the stylish women by reading an article in The Guardian than I did from the film, and instead of focusing on their personal style – how it developed, how they put together outfits, how they manage on budgets, etc., the film instead centres around the growth and popularity of the blog. We follow Cohen and the ladies to Los Angeles where they appear on the Ricki Lake show, and we see a couple of the women model for a Lanvin ad campaign. Throughout it all, there’s an odd undertone of… cattiness. These ladies are not friends, they come from different walks of life, are different ages (ranging from mid-60s to mid-90s) and have been brought together only by their shared interest in Cohen and his project. There’s a weird feeling of competition that is uncomfortable coming from a piece of work (and a group of people) that is supposed to be celebrating diversity, creativity and really, self-esteem.