Chefs Versus Bloggers

In pretty much every conversation I’ve had with a chef in the past, oh, month, the topic of bloggers has come up. Usually it’s the bloggers who show up on the first day of a restaurant opening and trash the place in a review because things are not perfect. Chefs and restaurateurs seem not to […]

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Innoculation – or, How Food Bloggers Can and Should Arm Themselves Against Viral Marketers

If you’ve never received one, then consider yourself lucky. If you’re a recipe blogger, you might never know the greasy, depressing feeling of opening up your email inbox to be assaulted with fake flattery and a patronizing cut and paste formula-based invitation. But eventually, because that’s their whole premise, the viral marketing companies will get […]

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