In pretty much every conversation I’ve had with a chef in the past, oh, month, the topic of bloggers has come up. Usually it’s the bloggers who show up on the first day of a restaurant opening and trash the place in a review because things are not perfect. Chefs and restaurateurs seem not to know how to handle this kind of criticism, and when they ask me for advice (like I’d know!) I’m at a loss as to what to tell them.
I mean, it’s not as if I’m anti-blogger. I really believe that the future of food writing exists online; I run a number of blogs myself, run a blogging network and somehow convinced myself that creating the Canadian Food Blog Awards would be an easy thing to do to promote food bloggers in this country (umm… yes, I did pretty much just make a 2nd full time job for myself). But I still don’t have the answer.
What I really want to do is give the bloggers who do these (usually poorly written) too-early restaurant reviews a smack in the head. I mean, there’s one school of thought that says that some person on the internet with no qualifications or expertise isn’t going to be able to affect the business of a restaurant, that most people don’t even pay attention to blogger restaurant reviews, instead relying on long-time experts for the major dailies and weeklies who have the experience and writing skills to back up their opinions. But I’ve also seen (and talked to) a lot of restaurant owners and chefs who are mighty worked up about a shitty review or comment on some site like Yelp or Chowhound.