If you watched the last episode of Mad Men this season, you may or may not have noticed a trend towards the use of the colour red strategically throughout the episode. An article on Slate works on the theory that the red, used at some point to costume each of the female leads, represents female power, as Joan, Peggy and Megan all wear red as they move on to achieve goals or more important roles in their respective careers.
Studies show, however, that the colour red works in a very specific way on men (but not women) to make them amorous. To men, red is the colour of love (which might explain the marketing machine that is red roses and heart-shaped boxes of chocolates on Valentine’s Day). Photos of women wearing red, as opposed to other colours, were thought by men in the study to be more attractive.
In the restaurant industry, female servers who wore red got better tips from male customers. There was no difference with female customers.
The initial study took place in 2008, and the restaurant study earlier this year. But the phenomenon likely started long ago.
Like any family, when I was growing up, we had snack foods in our house, but throughout the year, these were pretty basic; (mostly) homemade cookies, chips, ice cream. But at Christmas, the grocery cart would fill with more premium brands. To this day, it doesn’t seem like the holidays to me without certain items; notably a can of Poppycock, a tin of Quality Street chocolates; Coca-Cola; and Bits and Bites. These were the more expensive versions of things we would otherwise buy, but probably because they were more expensive, they only showed up at our house in December. It got me thinking recently as to whether these items were really better than their rest-of-the-year counterparts, or whether the novelty of having them at holiday time simply made them seem better.
Poppycock versus Cracker Jack
I can’t find an ingredients list for either of these versions of candy/caramel corn, but I’m going to post one in the Poppycock column without too much debate. Freshness seems to be a key here, plus premium nuts as opposed to peanuts, but it’s really the coating that wins it. Without seeing an ingredients list (and after coming across ingredients for some of the “Indulgence” varieties of Poppycock that includes cottonseed oil, I’d rather not know what the stuff includes, to tell the truth) it at least seems as if there’s a more “buttery” flavour to the premium brand. Cracker Jack, on the other hand, although available year-round, was often stale and hard and cheap-tasting. Googling “Poppycock” actually gave me a number of recipes, so I might try to appease my urges this season with some homemade stuff instead.