Bug Juice

We’ve known for years that the term “natural” when it comes to food is a dubious one. Technically, everything is “natural”, even chemical additives – hey, they started as something found in nature. Any savvy food shopper knows that “natural” as a marketing term is meaningless.

But what about when it comes to the ingredient list? “Natural” flavours and colours don’t necessarily mean that they’ve come naturally from the product at hand, and synthetic colors haven’t necessarily been cooked up in a lab – strawberry candies don’t contain any actual strawberries. But what makes those candy strawberries red?

Bugs. Pretty little red bugs. C’mon. Bugs are natural. Although on ingredients lists, you’ll often find cochineal extract listed simply as “synthetic color”, the product itself is made from dried female cochineal beetles, a tiny insect that lives on cactus plants in Central and South America.

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