Picking and Choosing

I had an interesting conversation the other night with two different people involved with small independent bookstores. The conversation touched on how customers come into their respective stores and get upset when they don’t have something in stock. But as a small indie shop, they don’t have the space or budget to carry every single title in the genres in which they specialize. So they have to make a decision as to what makes the cut. And their customers mostly have to trust that judgment.

The art of curating (or editing) – it takes place all the time, in every industry, on every level. It’s somebody’s job to decide what products make it onto shelves and racks in various stores, what artwork is included in a show, what stories make it to the pages of magazines and book anthologies.

There’s a certain unfairness to it, of course – depending on the topic or product there might be 5 or 20 or 100 things that don’t make the cut for every 1 that does. This also comes with a lot of responsibility – woe be to the fashion buyer who chooses incorrectly and sticks her store with something that doesn’t sell – especially if it was ordered in the hundred – or thousands.

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