A Bag of Magic Beans

merchantspeaceMerchants of Green Coffee
2 Matilda Street
416-741-5369

Coffee. Where would we be without it? It wakes us up, keeps us going and fuels social gatherings. But how many people actually think about where their coffee comes from? Or how fresh it is?

For people who grew up on (and possibly still drink) supermarket coffee, there’s a distinct possibility that they’ve never had a truly fresh cup. That becomes less likely every time a new ethical, fair trade roaster opens up a café in a busy neighbourhood, but there’s still a definite difference in terms of freshness.

A truly fresh coffee is one roasted to perfection, then ground and brewed immediately. Of course, to facilitate this process, it helps to have a source of green coffee beans.

I discovered Merchants of Green Coffee in 2002 and have never looked back. Roasting my own beans has completely changed how I both drink and think about coffee. Continue reading “A Bag of Magic Beans”