When Even Your Food Tries to Food Shame You

cupcakeWandering through the frozen food aisle of the supermarket yesterday, I spied something that made me livid. And the more I think about it, the angrier I become.

A selection of frozen cupcakes, most with cute and reasonable names until we got to… Cheat Day Chocolate Cupcakes.

I know, it’s supposed to be cute. Funny, even. It’s supposed to play into the idea that these are so good, they’re worth cheating on your diet for.

My issue is more the assumption that you’re on a diet.

Because. We’re. All. Supposed. To. Be. Always. On. A. Diet.

And therefore, if you are eating a stupid cupcake, then you must be cheating. Because “good” dieters don’t eat chocolate. Or cake. It’s too decadent, sinful, etc. etc. etc.

A “good” fatty, hell a “good” woman, must at least demonstrate some level of guilt and remorse when eating a bit of cake or chocolate (Or both!!). To fail to do so means that you’re just not making the effort. To fail to do so means that you might not have been sufficiently brainwashed by the $60 billion diet industry and might be so audacious as to have some remaining self esteem that isn’t totally tied into making you feel like shit about yourself so you will buy more crap – more diet drugs, more make-up, more clothing, more cupcakes… in the misplaced hope that this will be the thing that does the trick and makes you love yourself.

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