Oooooh, Loblaw’s you bastards!
How dare they?? I mean, really how DARE they try to sell local produce? Don’t they know the rule about how you’re not a good, conscientious consumer unless you buy it directly from the farmer? You icky supermarket shoppers, you can’t be in our special club! Yes, sure, we preached at you to buy local produce and support local farmers. But not from an (ewwww!!) supermarket!
Yes, Loblaw’s is at it again, for the third year in row they are setting up stands within and outside their stores with a farmers’ market-style booth featuring locally-grown produce. This is good, right? Because we want people to buy and eat more local food. And since, despite the proliferation of farmers’ markets in urban areas, most people still buy at least some of their fruits and vegetables from supermarkets, it’s better to have it be local instead of imports. Any switch is a step in a positive direction, right? Good things grow in Ontario?
Because Robert Chorney of Farmers’ Market Canada seems to think that Loblaw’s is just trying to capitalize on the markets’ success. Well… yeah. But that’s a given. And food activist Anita Stewart says “For generations, all across Canada, farmers markets have been embedded in our collective food culture.” Really? I’m thinking Stewart has/had a very different food culture than the majority of Canadians, because my informal poll indicates that most people grew up with supermarkets, only occasionally visiting a farmers’ market.