Is there any fruit that typifies September and the Fall harvest better than the apple? Boy Scouts apple day, an apple for the first day of school, a roadside produce stand groaning with different varieties… we love us some apples. And despite what your supermarket might have you think, they come in more types than red, green and yellow. 7500 varieties, to be specific, with the fruit originating in Western Asia and showing up throughout history in Norse, Greek and Pagan mythology. One theory about the apple being the unnamed “forbidden fruit” in the Bible is based on the fact that the Book of Genesis was written by Romans at a time when the Christian church was trying to convert pagans. Since the pagans revered the apple, making it evil or forbidden contributed to the number of new converts.
Apples now grow in almost every part of the world. Here in Ontario, growers have focused on about a dozen common varieties, but there are over 100 heritage varieties that can be found at local orchards and pick-your-own farms. Apples are typically harvested from late July until October. Growers’ associations like the one in Norfolk County provide storage facilities for area apple growers in a climate-controlled, low-oxygen warehouse that allows Ontarians to have local apples year-round. There’s no reason to be eating apples from China (where 35% of the world’s apples are grown), when we have a great year-round variety right here.
Although asparagus season is actually still at least a few weeks (okay, months) off, I keep trying to convince myself that any day now, I’ll run up to that display in my local supermarket’s produce section and the tag will say “Product of Ontario” instead of “Product of Peru”. Of course, when local asparagus becomes available, we’ll all know it – so many local organizations have popped up over the past few years to advocate for local food that they’ll be fighting to tell us all who has the first, best and cheapest asparagus around.
Despite working with and writing about many of the various regional food advocacy groups over the past couple of years, I still have a hard time remembering who does what. Which means that the average consumer in the Toronto area is probably even more bewildered than I am. Here then, is a brief primer, separated by category, of the various organizations, what they do, and where you can find them.
Chalk one up for all the folks who whined and complained advocated for more local produce in supermarkets. It seems the big chains have been listening.
One July 28th, Loblaws rolled out a programme called Ontario Grown – Picked at its Peak in which they are featuring special displays at Loblaws, Zehrs, Fortinos, Valu-Mart and Your Independent Grocer stores in Ontario that focus on local produce.
Loblaw works closely with farmers in maintaining high standards of excellence to ensure consumers get the freshest and most flavourful fruits and vegetables possible. “Ontario Grown – Picked at its Peak” produce program will have a positive impact on local economies and help revive and support Ontario’s family farms. Loblaws Companies is committed to this relationship – to consumers and to farmers!