While there are a few farmers’ markets that continue to run throughout the winter and spring seasons, they usually take place on Saturday mornings and are not always convenient. One of the wonderful things about Toronto’s farmers’ market scene in the peak season is that there are so many markets, scattered throughout the city, conveniently located near either home or work for most people.
During the summer, markets at Nathan Phillips Square on Wednesday mornings and Metro Hall on Thursday mornings are both extremely popular. Workers in the downtown core frequent these markets not just for grocery shopping but use them to grab snacks of baked goods or fresh fruit. When the markets shut down in the fall, this large population is under-served.
I got an email from some friends recently looking for locally-made jam. They were specifically looking for wee little jars to give out as favours at their upcoming wedding, but as I thought and thought and thought about it, I was having a hard time coming up with anything more than Greaves in Niagara-on-the-Lake, which is where they got the idea for wee little jars in the first place.
When most of us think of jam we either head for our favourite supermarket brands or else to the pantry for a jar of homemade. After all, nothing compares to Grandma’s. But the area in between is a grey one. Jams, jellies and preserves that don’t fit into the homemade or supermarket versions often get lumped in with luxury consumables; the kind of thing you’d enjoy if someone gave you a gift basket of the stuff, but not something that you’d necessarily seek out for yourself.
Which is a shame, especially when we’re talking about products made from local fruit, since the abundance of berries and stone fruit available in Southern Ontario each summer is some of the best in the world.