Dream On

One of the really fabulous things about summer is that it keeps me out of the supermarket. Buying all my fruit and veg, cheese, eggs, honey and the small amount of meat we cook at home from local farmers is time not spent trolling the aisles being tempted by junk food. In the winter though, when most of the markets close, my weekly excursion to the local grocery store is fraught with peril. I do my best to stick to the perimeter, although needing flour or dried beans or toilet paper always calls for a trip down the aisles, but sometimes those supermarket folks get sneaky and move the processed food over by the real stuff.

Which is how Greg and  I happened upon a giant display of boxes of Kraft Dream Whip. We approached the row of boxes with caution. Arranged behind a selection of wizened, tired-looking California strawberries, we understood that it was meant to be an impulse purchase – the temptation of berries and cream (an allusion to, if not an actual taste of, summer) in the midst of a barren winter’s deep freeze.

Greg tentatively plucked at a box, flipping it over to read the instructions. “How do you make real whipped cream?” he asked.

“You uh.. whip some cream. With a bit of sugar and maybe some vanilla.”

“Huh. To make this stuff you need to add milk and vanilla,” he replied.

“Then what’s the point? Why not just buy cream if you have to buy milk anyway?”

Greg read over the ingredients. “Mmmm… hydrogenated vegetable oil,” he said. “This is full of trans fat.”

He put the box back and we wandered through the store, griping about the crap that people will eat to save a few bucks. But if you’ve got to add milk and vanilla anyway, it can’t be that much of a savings over buying cream, so what is the allure of foods like Dream Whip? You still have to whip the stuff – it’s not a time saver in any way. It’s not a convenience food that can be made just by adding water. So what makes it so popular?

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Where Curly Fries Come From

crfagelato

At first, I was sure I must be dreaming. Pretty ladies stepped out of nowhere to hand me free samples of cheesecake, gelato, or cashews. There was beer, wine, and grilled kangaroo. Everywhere I turned there were displays of gorgeously decorated cakes. Chefs stood over hotplates cooking up dishes of pasta or rosti potatoes, free for the taking. I couldn’t be sure, but there might have been angels singing. I never wanted to leave this blissful place.

Then the ethereal music came to a screeching halt as I came upon a display of salad dressings from a cigarette company. I shook myself out of my sugar-induced coma and noticed displays of chicken wings, available in bags of 500, or frozen burger patties, and all varieties of personal pizzas, sausages and nacho cheese mix.

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There’s No More Room on the Bandwagon

Okay, so I’m flipping through one of the happy housewife magazines that I subscribe to, eating lunch and not really paying attention to what I’m reading ($160 is too much to pay for a hot trend item that looks good on exactly nobody and will be out of style in 6 months) when I come across an ad that makes me choke on my soup.

The eeeeevilest of evil corporations has gone organic.

Sweet motherfucking hell.

Currently Kraft is only offering crackers, salad dressing and coffee in organic form, but you can bet your sweet patootie that there’s more to come.

Although organic products have recently gained an increase in recognition, organic practices are deeply rooted in traditional agricultural methods. Organic farming practices employ a variety of ecologically stable methods to help sustain a healthy environment. Composting, recycling and crop rotations are just some of the holistic practices farmers utilize to ensure a sustainable land, where crops are grown with natural fertilizers such as manure and without the use of synthetic pesticides. Animals raised on organic farms have access to pasture and open air runs to foster their health and natural behaviour, and are raised without the use of growth hormones.

Kraft organic products are created with carefully selected organically grown ingredients, and their organic qualities are maintained at all stages of production. Organic foods are minimally processed and contain no artificial preservatives or genetically modified organisms (GMOs).

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