Reputation is an odd thing. By making sweepingly asshatted pronouncements (SAP), Chef Gordon Ramsay has gotten himself a reputation for saying really stupidly elitist things that piss people off and show a real lack of common sense. Last week it was his SAP that restaurants should all be fined if they don’t serve seasonal food. As bloggers and mainstream media jumped to point out the hypocrisy (Ramsay owns a restaurant in Dubai – where absolutely nothing served is seasonal or local), Gordon Ramsay Holdings was forced to issue a statement.
Because of this reputation, any similar SAP attributed to Ramsay will be believed.
Today while reading the blog Cupcake Takes the Cake, I came across a post that indicated Ramsay had made a rather inflammatory SAP against everyone’s favourite treat, the cupcake.
The whole cupcake thing has been done to death. I thought we were through the woods, done hearing about how fucking cool and “retro” cupcakes were. I thought we were finished with interviews with the bakery proprietors telling mind-numbing stories about how they found their grandmother’s old recipe box in the attic and dusted one of the recipe cards off and lo! there was a glorious cupcake recipe and they just jazzed it up a bit to make it “cutting-edge” and it is the perfect marriage of great memories and contemporary cuisine.