Backs Against the Wal

I would be surprised if anyone, let alone anyone in the “foodie bubble” hasn’t heard the news of Wal-Mart‘s new commitment to selling healthy food. I’ve got a list of links below, but some points to remember on the new program:

  • it will be officially rolled out in the US only – Wal-Mart Canada will be affected only in terms of house-brand products, and any influence to other corporately-produced foods
  • the goal is to reduce added sugars, salt and industrial trans fats in Wal-Mart’s own branded products and to pressure corporate food processors to do the same  – this is really just making unhealthy processed foods *slightly* less bad, it is NOT a concerted effort to add healthy foods, or brands with health as part of their MO to the shelves
  • junk food, particularly soda, will remain unaffected, leaving the “choice” up to consumers

However, we cannot overlook Wal-Mart’s huge buying power – it is the only corporation in the world that can get away with dictating to producers how their product must be made, right down to the packaging. (Wal-Mart is in the process of implementing sustainability ratings for all products it sells, which will include disposal of said product and its packaging.)

The new program also vows to bring food to food deserts, support smaller farms, bring back staple crops to areas that have been hard hit by competition from California and Florida, and shorten travel distances for the food it sells.

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