Wise Up – A New Way to Choose Sustainable Fish

We hear more and more news stories about how fish stocks are dwindling world-wide. Consumers are told to search out sustainable fish, but most of us don’t really know what that means. Even if we are conscious of the problem and make an effort – carrying one of those wallet cards, for instance, or grilling our fishmongers as to the origins of their wares – it’s still tough to know exactly where our fish dinner is coming from. And when it comes to restaurants, it’s even tougher.

Restaurants have small profit margins, and the temptation for a chef to serve something cheap and cheerful is often high. The fish we love to eat the most are the ones that are most at risk, and restaurants play an important role in teaching and encouraging customers about choosing sustainable options.

Ocean Wise is a programme created by the Vancouver Aquarium to do just that. Working directly with restaurants and markets, Ocean Wise is a non-profit association dedicated to the education of consumers which allows them to make sustainable choices. The Ocean Wise logo next to a menu item or in a shop is an assurance that the item is a good choice for keeping ocean life healthy and abundant for generations to come.

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