Leggo My Eggo – Organic and Mainstream, Side by Side

My local Dominion store recently changed its name and became a Metro. I grew up with Dominion (my uncle was the manager of the location in our neighbourhood, and my aunt – his sister – ran the butcher shop and bakery), but the Metro name is new to me. We don’t do a lot of shopping at Dominion because it tends to be more expensive that the other nearby chains, and their line of house brand stuff just isn’t as good, but I do end up there for health food and organic items, because they have a small section of basics that regularly saves me from having to make the trek to the nearest health food store, which is a mile or so away.

As a Dominion store, the health food had its own aisle; all the organic stuff was together. When the store switched to a Metro, they took out the health food aisle and spread the organic and health food items throughout the store into the different sections.

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There’s No More Room on the Bandwagon

Okay, so I’m flipping through one of the happy housewife magazines that I subscribe to, eating lunch and not really paying attention to what I’m reading ($160 is too much to pay for a hot trend item that looks good on exactly nobody and will be out of style in 6 months) when I come across an ad that makes me choke on my soup.

The eeeeevilest of evil corporations has gone organic.

Sweet motherfucking hell.

Currently Kraft is only offering crackers, salad dressing and coffee in organic form, but you can bet your sweet patootie that there’s more to come.

Although organic products have recently gained an increase in recognition, organic practices are deeply rooted in traditional agricultural methods. Organic farming practices employ a variety of ecologically stable methods to help sustain a healthy environment. Composting, recycling and crop rotations are just some of the holistic practices farmers utilize to ensure a sustainable land, where crops are grown with natural fertilizers such as manure and without the use of synthetic pesticides. Animals raised on organic farms have access to pasture and open air runs to foster their health and natural behaviour, and are raised without the use of growth hormones.

Kraft organic products are created with carefully selected organically grown ingredients, and their organic qualities are maintained at all stages of production. Organic foods are minimally processed and contain no artificial preservatives or genetically modified organisms (GMOs).

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