Stupid PR Tricks – Yep, Still Getting ‘Em

Since I stopped writing for the Toronto Star, the number of emails from PR people flooding my inbox has dried to a trickle. It helped that I deleted my TasteTO email address completely so the PRs who just refused to remove me from their mailing lists just got bounces. A few somehow made it to my personal email account but for the most part, I am delighted that I no longer get inundated with junk about birthday cake flavoured vodka, cheez whiz or chain restaurants anymore.

So imagine my surprise when I get an email pitching “content suggestions” for a “fat fashion” article.

Now… I am fat. And I wear clothes. And I think I am stylish. But I don’t write about plus size fashion. And as Adam Ant says, “We don’t follow fashion, that would be a joke.” I have almost zero interest in mainstream fashion. Nada. I am a cranky old Goth. I don’t want to look like everyone else at the maul. I certainly wouldn’t be caught dead in any of the “5 Pieces That Will Carry Your Spring Wardrobe” suggestions the PR sent to me, hoping that I would write a piece on this blog about the company he represented.

(more…)

Read More

Reach Out, Reach Out and Touch Someone

Dear PR people,

Please, I am on my knees begging to you – stop using the phrase “reaching out to you” in emails where you really just mean “contacting you”.

I don’t know who started this trend, but it’s pretentious and, well, really fucking creepy.

Seriously. Reaching out has two connotations. We “reach out” to offer assistance to those in need. I’m not in need, you’re just sending me a press release.

The other connotation of “reaching out” is of a dirty old man trying to cop a feel. I get emails now that include the term “reaching out” and I picture the perfectly manicured claw of the PR person in question, coming at me as if to grab my tits.

Trust me when I tell you that this is NOT the image of yourselves that you want me to have.

Stop reaching at me! Just contact me. I promise that you’ll get a much nicer response. Because the next person that “reaches” at me is getting a smack.

Read More