Getting Real About Cereal

I’m sure they must be terribly alluring. Those colorful bins of sweetened treats, the cute workers in their pyjamas to ring up your order. Even the sneaking knowledge that you’re getting away with something, by ordering up a bowl of your favourite childhood breakfast cereal instead of something more, well… grown up.

But here’s the deal. Cereal companies are corporations. They have a duty to their stockholders to expand their market share every quarter. Which means cereal companies have to come up with new and innovative ways to get all of us to eat more cereal. In recent years, someone clued in to the fact that cereal is comfort food for many people, and started marketing it as a tasty snack designed to replace the chips, pretzels and ice cream we used to eat.

Sounds great, doesn’t it? After all, cereal is good for you.

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