I haven’t bought jam in years. I’m one of those crazy people who actually makes their own, despite it not actually being any cheaper than buying it from the store.

However, back during my organic phase [1], I did buy a lot of organic jam, and the main brand I turned to was Crofter’s.

So when a box arrived at my door unannounced – that is, there was no warning that it was coming [2] , I was a bit perturbed and then intrigued by the collection of “superfruit” spreads.

Crofter’s is a company from Port Perry, Ontario that specializes in fruit products – from jam to juice, everything they make is organic. I’ve been a fan of their stuff for many years, and if I didn’t make my own jams and preserves, Crofter’s would most likely be the brand I’d seek out; their stuff is all certified organic, comes in a diverse range of products and is not overly sweet.

However, I’m not a real fan of the idea of “superfruit”, which is what this new line of spreads (they’re not technically jams because of the sugar to fruit ratio) purports to be. The line of four flavours all start with a base of morello cherries and red grapes and then also include “superfruits” (fruit thought to have anti-oxidant properties) from 4 different continents. North America is represented by a blend of blueberries and cranberries; South America by maqui and passionfruit; Europe has black currants and pomegranate, and Asian includes raspberries and yumberries.

Continue reading “Jam-A-Lama”