Dear restaurants, please don’t go thinking that hundreds of posts about your restaurant in the matter of a few hours, all using the same hashtag and (if you retweet every single tweet) flooding the twitter feed of everyone who follows you, is necessarily a selling point to make your place seem hot and vibrant and trendy. In fact, it’s annoying as hell and a real turn-off. Although that hashtag does make it easy for the rest of us to mute all the tweets and never have to see anything about your tweet-up (and possibly your restaurant) ever again. Social media can be a fabulous tool, but only if you use it judiciously. [The Grid]

It’s almost CNE time. You can tell because the ubiquitous (and horrifying) food-on-a-stick articles have started. Seriously, fudge? Why do you need a stick for fudge?? [National Post: Posted Toronto]

Fish-eaters – you know that all of these great promotions to get us to eat more sustainable species of fish really only work if you switch from the typical cod, salmon, tuna, right? Eating more fish overall, because you’re still eating just as much cod, but now are also eating mackerel, really defeats the purpose, yes? [The Guardian]

This will get your goat – Ontario’s goat industry (milk, cheese, tasty curry) is booming. [Toronto Star]

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