I’m not sure how I missed the boat when it comes to Worn. I had always sort of known of their existence, but maybe I wrote them off as being a bit too indie girl twee or something. Or wrote myself off as too old, since it seemed directed to a younger demographic. In fact, I don’t recall actually picking up an issue until I came across a volunteer manning a table at City of Craft a few years back. I bought a couple of issues and even met with editor Serah-Marie McMahon, who was kind enough to offer me some wise advise regarding indie magazine start-ups (I was considering starting a food magazine at the time), but maybe because I assume that, despite (or because of) my own rockin’ style, fashion magazines have little to offer me, I never followed through on keeping up with new issues.
I even missed the publication of the Worn Archive in the spring of 2014, and it wasn’t until the fall when McMahon announced Worn was shutting down operations (the project had always struggled financially), that I clued in and bought the book.
And then I realized what I had been missing.
Because Worn is everything most of us who don’t care about “fashion” actually want a fashion magazine to be. The photo shoots are modelled by Worn staffers and volunteers (Wornettes) – regular-sized folks of various ages and sizes, usually wearing their own clothes. No, you can’t rush out and buy that exact outfit from a store – but that’s the point – Worn is more about personal creativity and inspiration that being able to “shop that look”.