Not So Bright

There must be thousand of titles on bookstore shelves that deal with positive thinking. Achieve your goals, get your perfect mate, advance your career… all by simply being positive. Did you ever stop to wonder how many people that system actually works for?

Author Barbara Ehrenreich did, and wrote a book about it called Bright-Sided: How the Relentless Promotion of Positive Thinking has Undermined America. As evidenced by the title, Ehrenreich isn’t buying the positivity thing. Her own point of view comes from two separate situations, both of which she outlines in the book.

First, she recounts her experience with breast cancer and the seemingly constant mantra to always think positive thoughts. There is a whole industry surrounding cancer, particularly breast cancer, that hinges on people keeping positive and buying inspirational items (think of the pink ribbon campaign) to keep spirits up. When Ehrenreich admits on an online message board for cancer survivors that she sometimes feels grumpy or angry, people publicly admonish her. The belief that people are causing their own cancer, or are preventing their recovery by not being positive enough is quite prevalent.

Ehrenreich’s second experience with positive thinking – and the way in which people make money off of others’ desperation – comes when she writes a book about white collar workers who have been downsized and are trying to get back into the workforce. So much of the career counselling she writes about includes life coaches who help their clients learn positive thinking to achieve their career goals. But Ehrenreich isn’t buying it, noting that none of the positive thinking courses she took helped her to hone or improve workplace skills.

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