Just Say No to Fashion Mags

This started as a book review of Face Value: The Hidden Ways Beauty Shapes Women’s Lives by Autumn Whitefield-Madrano.

And, I admit it – before I write a book review, I usually head over to GoodReads to see what other people thought of it. Not to crib their thoughts but to get a general consensus of things. What I found for Autumn Whitefield-Madrano’s book on the beauty industry and the impact it has on women and their self-esteem was pretty much what I thought of the book when I was done.

Discussing cosmetics, selfies, ad campaigns. self- esteem and the marketing of cosmetics to men, Face Value wants to be an informative read on the industry. But it’s a bit all over the place and never really commits to one path or point of view.

Given that Whitefield-Madrano has worked for years at various fashion mags, I guess it was optimistic of me to hope for a call to just stop buying into the manipulation, but that didn’t happen.

So I’m gonna do it myself.

Sorry, writer friends, journalists, and anybody who still works in an ad-driven media industry writing about fashion, cosmetics or lifestyle, but the honest to God best way to stop feeling bad about how we look is to…

STOP BUYING MAGAZINES

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Ladies, Please

When we started TasteTO last year, I subscribed to a bunch of Canadian women’s magazines because I thought they might be useful references for stories. They haven’t been especially, as they’re not Toronto-specific enough, and they also run to seriously mainstream tastes and trends – generally enough that I find something about every issue that annoys and frustrates me.

The most recent issue of Canadian Living is billed on the cover as their “Go Green Issue” with a whole lot of lip-service paid to the recent trend of eco-activism without any real commitment required on the part of the reader/consumer *or* the magazine. There’s your typical spread of eco-friendly shopping bags, tips on eco-friendly laundering, and generally a whole lot of articles on how we can all be good little consumers yet still save the earth. (ie. Don’t stop buying *stuff* just buy environmentally-friendly stuff!) I saw no mention of important actions like hey – get out of your fucking car! Or – stop taking the annual family trip to Disneyworld! Just a lot of suggestions of how to renovate your house with beach stone tiles or stuff that *looks* like it’s from nature (ie, plastic photo frame that looks like logs).

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