Style is the collision point between our fantasies of who we are, the larger realities we live with and the way we are perceived by others.
As much as I appreciate the sincerity and empowerment behind style campaigns like #fuckflattering or “I wear what I want”, I almost always find the idea disingenuous. We don’t always wear what we want, because of various extenuating forces, and if we do, we’re seldom aware of the message we’re sending out to others via our choice of garments.
That’s not a bad thing – more power to the person who can go through life giving no shits about how they present themselves. But for most people, their first impression of others is intrinsically linked with appearance, especially clothing. Which is to say – every outfit is a complex story about the wearer, a story with a different plot based on who’s interpreting the information provided.
This is the basic premise of Cintra Wilson’s Fear and Clothing: Unbuckling American Style in which the fashion and culture writer, known for her witty, occasionally caustic snark, travels across the US, documenting regional style. From the colourful clothes in Miami to the all-black enclaves of artists and other alternative types in coastal towns like New York and San Francisco, to the power dressing of DC or the celebratory, over the top hats at the Kentucky derby, Wilson examines the cultural factors that create definitive local style.