It’s not easy being a pioneer.
When the Fernandez sisters opened Embrujo Flamenco (97 Danforth Avenue) in 2002, few knew what tapas were. The concept of snack-like items, served on small plates and meant for sharing while enjoying a quick after-work drink was, while not unknown in Toronto, still vaguely foreign when the items were all Spanish in origin.
The sisters (Jais running the front of house, Mali as the executive chef and Eren running the business and marketing) had a plan to bring authentic Spanish cuisine to the city. They created a restaurant that offered tapas and flamenco dancing performances for a taste of Spain that Toronto had not seen.
From the start, an explanation of tapas was required so customers not familiar with Spanish cuisine would understand the process.