Square Pegs, Round Holes

It’s a cliche to say that the internet has changed the world, but in many cases it’s an important issue, because in terms of business, so many industries still haven’t caught up. In the writing/journalism/news industry, it used to be that the majority of writers headed to work every day, sat at a desk for […]

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Jam-A-Lama

I haven’t bought jam in years. I’m one of those crazy people who actually makes their own, despite it not actually being any cheaper than buying it from the store. However, back during my organic phase [1], I did buy a lot of organic jam, and the main brand I turned to was Crofter’s. So […]

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Innoculation – or, How Food Bloggers Can and Should Arm Themselves Against Viral Marketers

If you’ve never received one, then consider yourself lucky. If you’re a recipe blogger, you might never know the greasy, depressing feeling of opening up your email inbox to be assaulted with fake flattery and a patronizing cut and paste formula-based invitation. But eventually, because that’s their whole premise, the viral marketing companies will get […]

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