F*ck You, I Won’t Do What You Tell Me

Okay, so I put the asterisks in there to make the title work safe. Because this is not about Rage Against the Machine lyrics, but a not-especially surprising trend amongst food shoppers who are just tired of the whole local, sustainable thing.

In a piece from the Canwest News Service in the Vancouver Sun titled Consumers Fed Up With Food Politics, people are revealing that they’re overwhelmed by the expectation that they’ll research every single morsel they put into their mouths.

The proselytizing extends to almost every aisle of the modern grocery store, leaving few choices safe from the critical gaze of a food evangelist. As a result, experts fear the pleasure is being sucked from one of life’s most pleasurable activities.

“We have food police here,” says Mary Bailey, a bestselling Canadian food author. “We’re caught up in this pattern where every time we turn around, something else is ‘bad.’ “


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