The Savvy Shopper – 1000 Tastes of Canada

Back in November I attended an event hosted by Loblaw/President’s Choice to promote the launch of their Holiday Insider’s Report and the associated products. Shortly after that I wrote a post about the whole premise of the Insider’s Report, how it was modelled after a similar publication by a US company called Trader Joe’s, and how, as in the case of the original publication, most of the stories were not true.

In my blog post, I pointed out that the Insider’s Report contained many stories about how President’s Choice food developers travelled the world in search of new food items, but how they didn’t really need to, because most of their new products could already be found in the shops and restaurants of the many neighbourhoods of Toronto. I also noted that if President’s Choice was really sourcing their recipes from some Toronto (or Canadian) restaurant, bakery or chocolatier, wouldn’t it be a better marketing tool (not to mention a generally nice thing to do) to give props to the real inspirations behind those dishes instead of pretending they came from some little town in Italy or Mexico.

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