Know Your Farmers, Trust Your Chefs

It’s easy to target locavores for their sometimes elitist and naive world view when it comes to what and how people should eat. (And for the record, I’m not saying they’re wrong, just that they should get their heads out of their asses when it comes to preaching at people who can’t afford to make food a priority…) But it appears that there’s a whole new way to take advantage of the gullible foodies who think they’re saving the world by “knowing where their food comes from”.

CHOW has an article this week about vendors who show up at farmers’ markets claiming to be farmers but who aren’t. Journalists from NBC Los Angeles bought produce from an LA-area farmers’ market and then made a point of visiting the farms the food came from. Except that some of those farms didn’t actually exist.

This is exactly the kind of thing that the Toronto area MyMarkets attempts to weed out, requiring that all vendors be certified and that vendors sell only the food that they themselves have grown. This unfortunately rules out co-operatives like the Kawartha Ecological Growers (KEG), but does a good job of culling the people who would head to the food terminal and load up on imports and sell them as their own. CHOW’s got a list of things to look for to ensure that you’re dealing directly with the farmer and not some scoundrel reseller.

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To Market, To Market… To Market

Over the years, I’ve heard a lot of excuses as to why people don’t make the effort to shop at farmers’ markets, with the most oft-heard one being that there just isn’t anything accessible and easy to get to. This has changed considerably in the past couple of years, and downtown Toronto now has over 20 separate markets, with at least one market taking place every day of the week during the summer and early autumn.

Which begs the question – have we hit a saturation point? Are markets the new Starbucks with two on every corner?

On Thursdays in the downtown core, there are now three separate markets within walking distance of each other. The market at Metro Hall is the most established of these, with a selection of vendors who are predominantly farmers. There are many vendors selling the same in-season produce, but this tends to create a healthy competition that keeps prices reasonable. During the lunch hour, there are live performances, and half a dozen food vendors along the south end of the square selling everything from Caribbean food to crepes to peameal bacon on a kaiser.

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