As a huge fan of British TV, and an openly honest stealer of television shows on the Internets, I was likely one of a small number of North Americans to view the series on Britain’s Channel 4 called Hugh’s Chicken Run in which food journalist and farmer Hugh Fearnley-Whittingstall tries to get his entire town of Axminster to switch from intensively-farmed (and cheap) chicken to slightly more spendy free-range chicken.
In a three-part series, HFW sets up a chicken farm in which he raises half a barn of chickens as they would be in an intensive farming operation (no poultry operation would give him permission to film on their premises, so he was forced to create his own), and the other half as free-range, with more space, access to the outdoors, toys and activities, etc. He also trolls the aisles of his local supermarket to try and convince customers to purchase the free-range birds.
This is the point where Greg and I looked at each other and went “Waitaminute!!! Whaaaa???”
Continue reading “Playing Chicken – The Chicken Out Campaign”