In case you needed any further proof that antioxidants don’t work, that food companies are scamming consumers and that governments need to do more to restrict both the use of “functional” additives and the promotion if them in ads and on packaging.
I haven’t bought jam in years. I’m one of those crazy people who actually makes their own, despite it not actually being any cheaper than buying it from the store.
However, back during my organic phase , I did buy a lot of organic jam, and the main brand I turned to was Crofter’s.
So when a box arrived at my door unannounced – that is, there was no warning that it was coming  , I was a bit perturbed and then intrigued by the collection of “superfruit” spreads.
Crofter’s is a company from Port Perry, Ontario that specializes in fruit products – from jam to juice, everything they make is organic. I’ve been a fan of their stuff for many years, and if I didn’t make my own jams and preserves, Crofter’s would most likely be the brand I’d seek out; their stuff is all certified organic, comes in a diverse range of products and is not overly sweet.
However, I’m not a real fan of the idea of “superfruit”, which is what this new line of spreads (they’re not technically jams because of the sugar to fruit ratio) purports to be. The line of four flavours all start with a base of morello cherries and red grapes and then also include “superfruits” (fruit thought to have anti-oxidant properties) from 4 different continents. North America is represented by a blend of blueberries and cranberries; South America by maqui and passionfruit; Europe has black currants and pomegranate, and Asian includes raspberries and yumberries.
Although I try to eat a mostly seasonal diet, I’ve got to admit that in the dark months of January and February, I start craving fruit. Not just apples and pears, but bright juicy summer fruits like berries. At least once every winter I break down and come home from the grocery store with a bag of cherries, just because I really, really need them, even if they’re nowhere as good as the local cherries we get in the summertime.
Given that this week is the first National Eat Red Week (February 4th – February 10th), I don’t feel so bad about indulging in some cherries. Particularly since local tart cherries are available both dried and in juice concentrate form year round – Ontario is the sole producing province of commercially-grown tart cherries, most of which are the Montmorency variety, and over the past five years, the average annual crop has been an average of 10 million pounds.
It was the parmesan cheese that did me in. I am sad and pathetic and weak.
I had made a quinoa and kamut pasta with sauteed rapini and without even thinking about it, sprinkled the parm across the top. D’oh! As the point of the whole exercise was to keep the body free of all foods that were potential toxins, I wasn’t quite sure what to do. In theory, I should start all over again, not just brush off what I could and not worry about it.
Then this morning, the coffee called to me. “Sheryl…” it whispered. “You know you want me. I’m a delightful dark roast of Tanzanian peaberry beans. You made me yourself in your little roaster. Did you know that organic coffee is actually an ANTIoxidant and has a plethora of healthful properties? Remember that study that showed that women who drank a cup of coffee per day had a lower rate of Alzheimers disease?” And then the coffee won. Because even greater than my fear of being fat, cancerous and full of illness is my fear of being eighty and not remembering where I left my teeth.