Book Review — Food on the Page: Cookbooks and American Culture

Food on the Page: Cookbooks and American Culture
Megan J. Elias
University of Pennsylvania Press, 2017

The history of the cookbook is long and varied, but can often be used to trace the overall history and social norms of a specific culture. In Food on the Page Megan J. Elias, a historian and gastronomist from Boston University’s Metropolitan College traces American culture through the first domestically-published cookbooks to present day.

Cookbooks became prevalent in the 1800s, when community-based compendiums were a way for the contributor to show social status by offering recipes for unique dishes. Elias points out that for a long time, the most-contributed pie recipe was lemon, questioning the idea of apple pie as the epitome of American desserts.

Cultural changes eventually reflect in how we cook, and Elias demonstrates the great “whitewashing” of southern cookery books that never mention the slaves who would have actually been cooking the dishes included, or which refer to a romanticized Mammy-figure with love and cake for all.

She addresses the trend for slimming in the early 20th century and the misogyny of food writing after the wars when publications such as Gourmet forced a divide between masculine and feminine cooking and dishes that still exists to some extent today.

French food and its many fans also feature in chapters about how chefs and writers such as Julia Child and MFK Fisher turned Americans against their own local and regional cuisine in favour of complicated French dishes under the guise of sophistication.

I’ll admit that I found the chapter on the counter-culture cookbooks of the 60s and 70s a bit of a bore, not due to Elias’ writing but what with all the references to earnest hearty breads and cakes laced with pot, hippies were and continue to remain tiresome.

Moving on to present day, Elias takes on Michael Pollan and the sustainable food movement, which has inspired a whole new trend in chefs and cookbooks, meant to inspire the home cook to think about where their food comes from.

Finally Elias addresses the popularity of blogs and sites such as Instagram as a more current way of sharing recipes and food stories. Of course, the ultimate goal for a food blogger is still a book deal. Even if more people might visit your blog than buy your book, there is still a seriousness to the physical cookbook that cannot be replicated online.

Food on the Page is extensively researched and is informative and intriguing as both a history of food trends, but also as a series of snapshots of the United States and wider western culture.

Why I’ll (Probably) Never Publish Your Cookbook

It happened again. My own book is still a couple of months away from publication and already, I am getting pitches from people wanting me to publish their book. Specifically, their cookbook.

The first came via Twitter. (Incidentally – do not ever do this.) A public message asking if I’d be interested in a fun, quirky cookbook. Besides the fact that you destroy any credibility you might have as a serious writer by pitching to a publisher via Twitter, it helps to actually visit the website of the publisher and learn more about them and what they’re looking for, or if they’re accepting submissions at all. That you came across an indie publisher on Twitter and contacted them doesn’t get you points for taking the initiative, it makes you look like someone who is clueless, can’t follow protocol or written instructions, and who probably doesn’t really care about how professionally things are done.

Far moreso in the US than here in Canada, successful bloggers have been able to translate their blogs into book deals. But Canadian publishers have never had a lot of money to do such things and tend to stick with the more tried and true – TV chefs or chefs from restaurants with a strong customer base. And while there are many publishers who offer a lot of cookbooks and obviously do well with them, I don’t want to be one of them.

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Lucky Dip – Monday, October 31st, 2011

Uh… how much candy are your kids eating after Halloween that they’re getting cavities  and “weakening” their teeth? Sure, taffy and the like is probably not a good pairing with expensive dental work, but if your kids are eating enough Halloween swag to get a cavity, there are other issues at play. [Globe and Mail]

And so you know the value of what your neighbours have shelled out – the candy hierarchy. [Boing Boing]

Groupon usually gets you cheap deals for cheap food – but they’re expanding into upscale restaurants. Could we soon see Groupon deals for Scaramouche and Pangaea?? [Nation’s Restaurant News]

The difference between food allergies and food sensitivities. (Although, as an allergy sufferer, the bit about the scratch test being the gold standard is laughable. We really need to update allergy testing beyond a 100-year-old system that is famously inaccurate.) [Toronto Sun]

Batali does Fieri for Halloween. [Eater]

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Life Beyond the Kitchen – Chefs Build Their Brands with Chef Network Inc.

The food scene in Toronto is abuzz this week with distress over UK chef Marco Pierre White’s decision to become the face of Knorr bouillon cubes. Disregarding the fact that White has been the face of Knorr in the UK for a few years, food writers and chefs seem genuinely distressed that White has “sold out” for the corporate big bucks.

Known as one of the best chefs in the world, White’s decision to become the face of Knorr (and his insistence that all of his restaurants use the product in place of real stock) is confusing, amusing, and to his fans, especially other chefs, understandably upsetting.

The world may never know White’s real reasons for taking the endorsement, but in an era when even successful chefs don’t make a lot of money from cooking, branding yourself has taken on a much greater importance, especially for chefs coming to a point in their careers when it’s no longer enjoyable to work the line every night.

Chefs everywhere are in big demand – for cookbooks, personal appearances, television shows, and yes, endorsement deals. But it’s not as easy as one might think to hook up with the big players, and it’s not always a good idea for chefs to try and broker deals on their own.

That’s where Carmen Correia and Chef Network Inc. (CNI) come into play.

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Where Can I Find – Cookbooks

librarybooksWe got an email from a reader last week asking about where to find cookbooks, specifically older vintage ones, and I have to say, I didn’t really have a good reply. “Used bookstores” seemed like a really patronizing answer, but that’s about all I could come up with.

After a bit of research, my answer would be dependant on the disclaimer of “what do you want to do with it?” For some people, the hunt is the best part of the process, and if you’re not cursed with asthma, an afternoon spent digging through dusty stacks and boxes of cookbooks at the back of a used bookstore might be sheer heaven. If it’s the having of the book that is the goal, then online resources might be a better bet, and if the plan is simply to view, copy and try out the recipes, then I’d head to the library to dig through their treasures.

The Cookbook Store (850 Yonge Street) offers an extensive collection of older titles, as do most of the big chains. Amazon offers many titles at new or used prices, and it’s possible to find vintage or rare stuff in the used section here. Alibris specializes in used and rare books, but it helps to know the title of what you’re looking for in order to search effectively.

Newer titles – published in the past couple of years – can often be picked up at those remaindered bookshops that tend to pop up in malls or empty storefronts on main shopping stretches. I actually do most of my own cookbook shopping at these places, and my favourites include the one in Dufferin Mall; the one on Yonge Street, south of Bloor on the east side; and the one on the corner of Front Street East and Church. I don’t know the names of any of them, but everyone’s been to them, I’m sure.

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